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Forrest Miller

Growth & distribution

BingWow

Bingo for anything. Create with AI, print, or play live — free.

Open bingwow.com (opens in a new tab)

Who it's for
Teachers, hosts, and team leads.
The problem
Getting a group game running still means too many tools and handoffs.
What it does
Create a card with AI, print it, or run live multiplayer for up to 100 — no account required.
BingWow's mobile homepage: 'Bingo for Anything' with Fast / Flexible / Free selling points, card search, and Create-a-Card and Browse-Cards buttons.
bingwow.com — Bingo for Anything
AI card creation on mobile: a generated 'Movie Night Bingo' board with themed squares and an AI-generated cinema background, plus clue-tone and background controls.
Create — AI writes the card from a topic
Winning a live multiplayer game on mobile: the 'You won!' overlay with the three winning squares, confetti, and the standings listing all five connected players.
Multiplayer — first to a row wins, live with friends

Opportunity

The demand was proven. The experience was not.

Two incumbents draw ~1.1M visits a month, and 87% of the leader's Google traffic is non-branded.

But hosting a game still means stitching together card makers, callers, print tools, and winner checks. The opening was one clean flow: create, print, call, play, verify.

What I learned

The product gap was real. Google still belonged to authority.

Two outreach waves earned zero links. BingWow was indexed and healthy but ranked for no non-branded Google query; the incumbent had 2,780 referring domains on its homepage alone.

Bing and AI assistants were already sending visitors. The acquisition strategy had to follow the channels that could see the product.

Pivot & results

Make the product the reason to discover BingWow.

What changed

  1. Followed the live signal. I stopped the Google backlink campaign and focused on Bing and AI assistants.

  2. Built the answer worth recommending. The caller runs 30-, 75-, and 90-ball games with recorded voice, printable cards, live play, and winner verification.

    The acquisition product

    A caller worth recommending.

    Bingo Baker reserves its real-time dashboard for paid members. Bingo Card Creator caps free play at five friends. BingWow keeps the full hosting loop — call, print, play, and verify — free, with no signup or ads.

    BingWow's free 75-ball Bingo Caller after the first draw, with number 35 illuminated on the B-I-N-G-O flashboard beneath the caller controls.

    333

    caller-query clicks · 5% CTR at average position 4

    4,173

    views across the caller experience

    445

    visitors who drew at least one ball

    Open the working caller on bingwow.com (opens in a new tab)

  3. Turned utility into distribution. Each caller mode got a dedicated page, and every public card became an indexable landing page for Bing and AI assistants to surface.

Measured results

983 vs 101

search clicks: Bing versus Google

591

visitors referred by AI assistants, most from ChatGPT

254 → 980

published card pages, each an indexed landing page

Corrections & failed tests

a zero, published

47 → 0

cold outreach emails to backlinks earned

a zero, published

0

Google organic keywords and traffic after the whole backlink campaign

graded a FAIL

−29%

site click-through rate in the title test

What's next

Improve caller-query CTR before adding another SEO surface.